The Ask: Create a 360 campaign that re-ignites Baskin Robbins popularity.

The Challenge: Competing with boutique shops and chunky pints, 31 flavors won’t set Baskin Robbins apart. The ice cream experience goes beyond the parlor.

The Solution: Customers are coming for the product, not the ambiance. The best part of Baskin Robbins is not only the scoop…but also the experience you have with it. Life a la Mode.