Copywriter
Eli Reece
The Knot
Art Director
Kate Harkins
The Ask: Create three TV spots for The Knot.
The Challenge: COVID-19 has changed the way that weddings operate.
The Solution: COVID-19 has made the world reevaluate how a lot of things are done which mean that the rules of a wedding don’t apply anymore. You can make ‘em up.
:20 TV SPOTS
INCREASE TRIAL PR
PR PARTNERSHIP